As a small business, you still want to punch above your weight when it comes to your marketing. There are lots of changes happening in the industry but here are five things you can focus on even if you do not have a large budget or a massive marketing team behind you.
Video has been dominant for the last few years and it is showing no signs of disappearing. For your content to be seen on the different social media platforms, using video is important. Using video does not just mean you speaking to the screen. It could be creating short videos using PowerPoint or a having an animation that you can use. Video content is prioritised on Facebook so if you are trying to reach audiences there, you do need to use it in your content.
If you’re a Facebook user you may have already noticed that the likes have dipped and not as many people are seeing your content. There is a push to use paid for advertising and there are ways you can get a wide reach on a small budget. If you are going to keep using Facebook you will need to consider creating an advertising strategy to ensure your content is seen. Try to stop boosting content and create adverts as you will get better results.
Switch to Instagram?
More and more organisations are using Instagram as a way of reaching their audiences – 800 million monthly users can no longer be overlooked. Consider whether it is a platform that you could use to promote your business. If not, start exploring other social media platforms and consider whether it’s time to invest time somewhere else.
Voice search and SEO
With more and more users using voice control to search for information it is time to look at how you use keywords in your SEO. You’re more likely to use longtail keywords and when you consider how you will write your content, the words you use will need to be closer to how people speak.
It has been said that people buy from people – your customers want to know a bit more about you and your story. They want you to be relatable and to engage with them. Businesses need to become a little bit more human! Show your audience a bit more about who you are, what you do and showcase your passion in your content. The more the world becomes digitised the more we need more human interaction.
Whatever you choose to use in your business before you begin you must be clear on your target audience and really understand who they are, what they want and what problem you are able to solve for them.